Disney CEO Bob Iger joined ESPN President Jimmy Pitaro for an ESPN Employee Town Hall in Bristol this week. Iger shared his encouraging opinions saying that he believes the ESPN “brand will stand the test of time.”
ESPN’s FrontRow recapped what happened during the meeting.
“[To Disney], ESPN is important on many different levels – past, present, future,” Iger said. “I happen to believe today the brand is more valuable than ever before and we are a collection of great brands.
“When I look at ESPN, it’s one of the most valuable brands the company has,” he said. “I happen to believe that this brand will stand the test of time.”
Over 500 employees attended the two-hour meeting and the Town Hall was also streamed internationally to all of ESPN’s outer offices.
Pitario told employees “We are on a very, very good path right now. I could not be more pleased with the direction that our business is heading in and we have an amazing opportunity together.”
The first portion of the meeting was led by Pitaro’s where the emphasis was placed on his four business priorities. Direct to consumer, audience expansion, quality storytelling & programming, and innovation.
ESPN has been battling the headwinds of an all-consuming political climate.
Pitaro has promised to expand ESPN’s audience by targeting younger and casual fans, including with a new streaming service launched last month.
He believes ESPN leaned too much into politics and that has influenced how the company was perceived. He has encouraged its programs to return to news and highlights and move away from opinionated commentary.
ESPN is Bristol’s largest taxpayer and employer.