Journey Communications announced its recent expansion into Connecticut, with Bristol serving as it’s new local headquarters.
The company, which offers marketing services to small and medium-sized businesses, brings an seasoned repertoire of lead generation and brand awareness solutions from Los Angeles, California to the Constitution State.
Journey owner, Chelsea O’Donnell, is a Bristol, Connecticut native and often comes back to the city to see family while on business trips to New York. Through word of mouth and recommendations, she found that her personal visits were becoming increasingly peppered with meetings from local business owners looking for advice and assistance with their marketing, social media, and brand positioning.
O’Donnell’s company offers a range of strategy, advertising, marketing, social media, and public relations integrations designed specifically for locally owned and independent businesses.
The most popular services that Journey offers are business planning, marketing strategy, social media strategy, content creation, media relations, digital advertising, and influencer communications. .
The company’s current clients are located in Connecticut as well as New York City, Los Angeles, and Sydney Australia, and vary in industry from health, wellness, and beauty to food and beverage, hospitality, home improvement, real estate, technology, and financial services.
O’Donnell was inspired by the demand and decided that extending her services to her home state of Connecticut could offer local businesses the opportunity to increase their visibility and potential reach.
“Finding new customers can be difficult, and while online marketing and social media provide small business owners with an infinite number of tools to get their brands in front of people, knowing how to use those tools effectively can be overwhelming,” says O’Donnell. “Our job at Journey is to take our knowledge of these amazing platforms and build a brand story to help our customers reach the people who are looking for the products and services that they provide.”
According to O’Donnell, small businesses are the engine room of the local economy, yet so many don’t have the resources to grow the way that they want to. One particular pain point lies in the areas of marketing and social media management.
Many small business owners are aware of the new client acquisition tools at their fingertips, but with sales, operations, and staffing nipping at their heels, very few have time to manage a Facebook account, send out regular email newsletters, and keep their website up to date with compelling content. That’s why Journey works directly with small and medium-sized companies to create and implement a marketing plan to attract and retain clients, freeing the business owner up to concentrate on other critical business operations.
“When a client comes to us for the first time, we start with their business goals in order to get a better understanding of their needs and what we are expected to deliver,” says O’Donnell. “Once we go through the initial discovery session, we develop a plan and execution that gets our clients results on time and on budget. As a small business owner, you can’t do it all, and you shouldn’t have to. Journey has the resources you need to get your business moving, growing, and performing the way you expect it to.”
For more information on the company and its services, visit journeycomm.com