Business

Acquisition Gives Prudential Connecticut Realty New Name

Sign 002After announcing it had joined forces with Berkshire Hathaway, Prudential Connecticut Realty has officially transitioned to the new franchise brand, President/CEO Candace Adams said.

Prudential Connecticut Realty is now a wholly-owned subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate headed by billionaire investor Warren Buffet. The company is known today as Berkshire Hathaway HomeServices New England Properties.

“We’re excited to be among the first Prudential affiliates in the nation to make the transition,” said Adams. “Berkshire Hathaway is a name that commands respect, and it’s synonymous with trust, integrity and quality — three traits the Prudential organization has long embraced as part of its core values,” she added.

With the new affiliation, Berkshire Hathaway HomeServices has unveiled its new logo and corporate colors — cabernet and cream — which have been incorporated at every level of the organization, from sales literature to signage. The company held a gala event to celebrate the transition with its 1,400 REALTOR professionals at Toyota at Oakdale Theater September 25.

While the real estate brokerage’s new affiliation with a globally known powerhouse  — it operates 26 brands with 16,000 real estate professionals in 20 states — will significantly expand its network, leadership of the Wallingford-based affiliate, with its 51sales offices and 1,400 REALTORS, remains unchanged, with Adams at the helm.

According to Adams, Prudential Connecticut was an attractive acquisition to HomeServices of America due to the firm’s deep ties to the communities it serves; executives expect to leverage the firm’s longstanding expertise in the residential real estate and corporate relocation markets as well as its relationships and experience, to help propel its growth to new heights. At the same time, the organization will benefit from the strength of a world-class brand.

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